Carne Crosta (pronounced car-nay crow-sta), loosely translated as “Beef Crust” in Portuguese, is exactly what this rub will produce. It excels when cooked over high direct heat, especially on well-marbled cuts of beef. The high cooking temperatures are necessary to release oils in the rich Brazilian coffee, which intertwine with the spices and rendered fat, creating the most sumptuously-crusted steak you’ve ever experienced.